Agenda : SOCIAL NETWORKING CONFERENCE (Beverly Hills 2012)

PRE-EVENT: June 20, 2012     DAY ONE: June 21, 2012     DAY TWO: June 22, 2012

Social Networking Industry Conference is proud to sponsor‡ the National Center for Missing & Exploited Children (NCMEC). Programs like the NCMEC helped find 15 year old Elizabeth Smart on March 12, 2003 after 9 months of being missing. Please take a moment to view the pictures and report if you have seen them and support the NCMEC.

AGENDA: PRE-EVENT SLS HOTEL | Wednesday - June 20, 2012 SOCIAL NETWORKING CONFERENCE

PRE-EVENT BUYERS AND SELLERS GATHERING ‡

5:45 PM Funders, Buyers and Sellers Gathering [VIEW VIDEO] Speaker: Special Session 5:45 PM to 7:00 PM Funders, Buyers and Sellers Gathering ‡ A Special Session for Serious Buyers and Sellers of Mobile Dating and Mobile Social Discovery Websites Location: Cornelius Room

MOBILE AFFILIATE CONVENTION .com PARTY

9:00 - to - 11:00 PM Speaker: Networking Event PRE-EVENT COCKTAIL RECEPTION & AFFILIATE CONVENTION .com PARTY(Free for all Conference Attendees) Party at: The Bazaar Located inside the SLS Hotel NOTE: Complimentary Entry for iDate delegates. Also FREE for Affiliates! Meet at this event! Location: The Bazaar Located in the SLS Hotel

‡ - Special Pre-Conference Sessions Require Separate Registration

AGENDA: DAY ONE SLS HOTEL | Thursday - June 21, 2012 SOCIAL NETWORKING CONFERENCE

8:00 AM - 5:00 PM Registration & Exhibit Hall opens Albert Rooms III & IV

, SOCIAL NETWORKING & COMMERCE

9:00 AM Strategic Communications, Social Media and the US Navy Speaker: Captain Cappy Surette (Public Relations Director) United States Navy Location: George Room

9:45 AM - 10:45 AM NETWORKING BREAK Albert Rooms III & IV

SOCIAL NETWORKING PRACTICES IN TELEVISION

10:45 AM Social TV & E! - A Company Wide Effort Speaker: Joe Paulding (Director, Audience Development) NBC Universal - E! Entertainment Location: George Room

ROI OF SOCIAL MEDIA

11:30 AM Calculation Methods for ROI of Social Media Campaigns Speaker: Allan Gungormez (Social Marketer) Fanscape Location: George Room

12:00 PM - 1:30 PM LUNCH Garden

FACEBOOK DEMOGRAPHICS

1:30 PM Selling Through Facebook Speaker: Rick Meacham (VP of Partnership Development) LoudDoor Location: George Room

SOCIAL MEDIA & EDUCATION

2:00 PM Social Media Initiatives and the Los Angeles Media Unified School District Speaker: Stephanie Abrams (Social Media Director) Los Angeles Unified School District Location: George Room

CROWDSOURCING

2:30 PM Crowdsourcing & Quality Sentiment Speaker: Max Yankelevich (CEO) Crowd Computing Systems Location: George Room

3:00 PM - 3:30 PM NETWORKING BREAK Albert Rooms III & IV

SOCIAL MEDIA, STRATCOM & ONLINE COMMUNITIES

3:30 PM Building a Social Community from Zero Speaker: Matt Singley (CEO) Singley & Mackie Location: George Room

SOCIAL MEDIA METRICS

4:00 PM Using Audience Data to Control the Brand Speaker: Ben Straley (CEO) Meteor Solutions Location: George Room

SOCIAL MEDIA AND EMPLOYMENT

4:30 PM Social Media and the Jobs Market Speaker: Yair Riemer (VP Global Marketing) TweetMyJobs Location: George Room

SOCIAL NETWORKING INFLUENCERS

5:00 Interaction with Social Networking Influencers Speaker: Sara Dunham (Community Program Manager) Savings.com Location: George Room

EVENING COCKTAIL RECEPTION (Free for all Delegates)

8:00 - to - late PM Speaker: Evening Party DatingHype.com Hollywood Hills Mansion Party NOTE: You need your SNC Badge for Complimentary Entry Location: Sponsored by DatingHype.com & HVC.com Location will be provided to attendees at the event. NOTE: You need your SNC Badge for Complimentary Entry

AGENDA: DAY TWO SLS HOTEL | Friday - June 22, 2012 SOCIAL NETWORKING CONFERENCE

8:00 AM - 5:00 PM Registration & Exhibit Hall opens Albert Rooms III & IV

SOCIAL NETWORKING PRACTICES IN TELEVISION

9:00 AM Enterprise Social Media Best Practices: Using Social Media for One-On-One Marketing Speaker: Antonio Hernandez (Social Media Coordinator) NBC Universal / G4TV Location: George Room

9:45 AM - 10:30 AM NETWORKING BREAK Albert Rooms III & IV

SOCIAL NETWORKING SOFTWARE

10:30 AM Social Media Strategy for Software Companies Speaker: Greg Underhill (Social Media Manager) Quest Software Location: George Room

MOBILE SOCIAL APPS

11:00 AM Social Media Apps on Mobile Devices Speaker: Michael Prichard (CTO) Willow Tree Apps Location: George Room

SOCIAL MEDIA, STRATEGIC COMMUNICATIONS AND CRISIS MANAGEMENT

11:30 AM Social Media Initiatives at the LA Times Speaker: Martin Beck (Director of Community & Reader Engagement) Los Angeles Times Location: George Room

12:00 PM - 1:30 PM LUNCH Garden

SOCIAL ENGAGEMENT ONLINE

1:30 PM The Evolution of Yahoo's Social Engagement Strategy: Case Studies & Beyond Speaker: Robin Zucker (Director, Social Marketing) Yahoo! Inc. Location: George Room

SOCIAL MEDIA AND LAW ENFORCEMENT

2:00 PM The Role of Social Media and Law Enforcement Speaker: Mike Parker (Captain) Los Angeles County Sheriff's Department Speaker: Eric Kuhn (Social Media Agent) United Talent Agency Location: George Room

AFTER EVENT PARTY

9:00 PM - 11:00 PM
Sponsored by Social Media Conference, Courtland Brooks & Mosocial.com
Stone Rose Lounge (Inside Sofitel Hotel)
8555 Beverly Boulevard
Los Angeles, CA 90048
NOTE: You need your SCC Badge for Complimentary Entry